Ever sit down to plan posts and your mind goes blank? It happens to everyone. I remember once before a big launch, staring at an empty doc, thinking, “What do I write that will actually help us hit our goals?”
That’s the moment you wish for a list to spark your ideas. A few smart prompts can turn that blank screen into a launchpad.
You do not have to start from scratch or waste time guessing what works.
This article gives you 22 proven prompts to fill your calendar, boost your creativity, and help your content marketing strategy get results.
These prompts can be tailored to fit different types of marketing strategies, enhancing their effectiveness.
Why Prompts Make Content Marketing Easier
Starting with prompts works because you do not stare at a blank page. Research shows that 84 percent of marketers using AI prompts get content done faster.
This means you can get strategic with less stress and more results.
With good prompts, you move from “What now?” to “Here’s what’s next.” Let’s dive into how these prompts can be integrated into various marketing strategy types.
22 Actionable Content Marketing Prompts
- Set Clear Marketing Goals
You are a content strategist. Based on these business goals: [insert 2–3 goals], suggest specific types of content that would support each. For every goal, list at least one content format (e.g. blog, video, email) and describe the purpose of that content. Make sure suggestions align with each stage of the customer journey and drive measurable outcomes like engagement or conversions. - Define Your Target Audience
Act as a content marketing consultant. Ask me 8–10 detailed questions to help define my ideal customer persona. Then, using my responses, summarize the persona in a profile format. Afterward, suggest 3 content topics that would resonate with this persona and explain why each one is relevant. - Audit Existing Content
I will share recent blog post titles and their performance metrics. Help me analyze which ones performed best and why. Identify trends in format, headline style, or topic focus. Then suggest how I can improve or double down on what’s working, including fresh ideas built on those patterns. - Brainstorm Core Topics
My product or service solves the following problems: [insert problems]. Based on this, act as a strategist and generate 3–5 core content pillars. For each pillar, suggest 2–3 topics that I can use as part of a long-term strategy. Make sure they’re evergreen and aligned with audience pain points. - Uncover Unique Value
Help me identify my key brand differentiators. Ask 5–7 probing questions to surface what makes my product or approach unique. Once I answer, turn my responses into 3 content topics that highlight these differences in a compelling way — ideally through storytelling, comparison, or behind-the-scenes content. - Map Customer Journey Questions
I want to create content for every stage of the buyer’s journey. Using this product or offer: [insert product], generate one content idea for each of the following stages: Awareness, Consideration, and Decision. Describe the format, goal, and how each piece supports movement through the funnel. - Social Listening
Based on current trends in [insert niche], suggest 3 content ideas inspired by what people are discussing on social media. Assume I’m targeting audiences on LinkedIn and Reddit. Each idea should include a hook that connects to the trend and a recommended format (e.g., opinion post, visual thread, Q&A). - Competitor Content Gap
I will provide a list of my competitors and their top-performing blog or YouTube topics. Based on that list, identify 3 content gaps — topics they’ve covered that I haven’t or weak areas I could improve on. Then, suggest 3 fresh content angles I can use to outshine or differentiate my brand. - Brainstorm Evergreen Posts
Act as a strategist and brainstorm 10 evergreen content ideas for my niche: [insert niche]. These should be useful year-round and address consistent problems or interests my audience has. For each idea, include the content format, ideal distribution channel, and a compelling title. - SEO Keyword Expansion
Generate 15 long-tail keywords related to [insert industry or service]. Then, group them into 3–4 content clusters, each with a sample blog post idea. Include an H1 headline and a short post outline for each idea, focused on ranking and answering user search intent. - FAQ Brainstorming
Here are 5 customer questions I get asked all the time: [insert]. Turn each one into a content idea — ideally in a blog, video, or carousel format. Include a suggested headline and structure, and explain how each would serve SEO or support my customer service goals. - Repurpose Old Content
I will paste a blog or video transcript. Analyze the content and suggest 5 ways to repurpose it into different formats like a LinkedIn carousel, short-form video, newsletter, or Twitter thread. For each, include a working title and which platform it fits best. - Social Media Content Calendar
Using the following 3 core themes: [insert themes], help me create a 30-day social media calendar. Generate one post per theme per week, and include the format (e.g., quote, tip, tutorial), platform, and a draft caption. Make it consistent but not repetitive. - Email Campaign Ideas
Based on this audience: [insert persona or segment], suggest 3 email topics that build trust and drive engagement. For each topic, provide a subject line, 2-sentence teaser, and ideal CTA. Prioritize educational, behind-the-scenes, or offer-based content. - Customer Story or Case Study
I want to turn a customer win into a case study. Ask me for details about the customer, their challenge, the solution we provided, and the results they achieved. Then write a short 3-paragraph narrative suitable for web or LinkedIn, with an optional quote or stat. - Visual Content Brainstorm
Give me 5 visual-first content ideas based on these topics: [insert topics]. For each idea, explain what visual format is best (e.g., infographic, explainer video, chart) and how it helps clarify or amplify the message. Also suggest where to distribute each piece. - Influencer Collaboration
I want to partner with influencers in [insert industry]. Suggest 3 ways we can co-create content that benefits both sides. Ideas could include interviews, joint webinars, content swaps, or UGC. For each, explain the value to my audience and how to pitch it. - Content Promotion Plan
Help me build a content promotion strategy focused on communities. List 5 online groups, newsletters, or forums where my audience hangs out based on this topic: [insert]. For each, suggest how I can contribute valuable content without spamming. - CRO Content
I will paste copy from a landing page or ad. Analyze it for clarity, persuasion, and CTA effectiveness. Suggest improvements using proven CRO tactics — such as adding urgency, simplifying language, or shifting the CTA. Then rewrite it with those enhancements. - Seasonal or Timely Content
Generate 5 content ideas tied to seasonal events or holidays over the next 2 months in [insert industry]. For each, include the date, topic, format (blog, email, social), and the emotional or practical angle it should emphasize. Prioritize timeliness and relevance. - Opinion or Thought Leadership
I want to publish a thought leadership piece. Based on my expertise in [insert topic], suggest 3 bold, contrarian, or opinionated takes I could share. For each, include a provocative headline, the core argument, and the ideal format (LinkedIn post, blog, email rant). - Content Performance Review
I’ll share my top and bottom-performing content pieces with metrics like views, time on page, or clicks. Help me identify patterns in why the best ones succeeded and where the others failed. Then recommend 3 actionable content shifts I should make in the next quarter.
Tips for Using These Prompts
Pick prompts that fit your style and goals. If you run a team, use the prompts to assign topics. For solo work, put ideas into a spreadsheet or tool like Trello or Notion.
B2B? Focus on industry pain points. B2C? Make it practical and friendly. Different marketing strategy types benefit from tailored prompts.
Customize Prompts for Your Brand
Always add your brand’s name, the target audience, and what makes you different. For example, instead of “Find long-tail keywords,” try “Find 10 keywords that matter for [Your Brand] serving [Target Audience] in [Your Location].”
Swap details so prompts are not generic. This customization aligns with your overall marketing mix.
Frequently Asked Questions
How can I use ChatGPT or AI to generate content ideas?
Give clear prompts with details like your audience or product. AI will suggest fresh angles and topics in seconds.
How many prompts should I use for each campaign?
Pick three to five to start. Focus on the ones that match your campaign goals and adapt as you go.
What if my team is small—can we still benefit from these prompts?
Yes, prompts save time for small teams. They help you brainstorm fast and stay organized.
How do I turn a prompt into a full content plan?
Start with the prompt, list ideas, then put them in a calendar and assign who will create each piece.
Conclusion and Next Steps
Use these 22 prompts as your roadmap for content marketing. Try three today—start with the ones that solve your biggest challenge by incorporating different types of marketing strategies. Want an extra boost?