GEO vs SEO: What Marketers Need to Change Now – Embracing Generative Engine Optimization
Think about fixing your marketing plan, only to find the playbook has shifted again. That’s what’s happening as search moves from keyword-focused SEO to new rules set by AI and generative tools. Marketers often see traffic drop from classic search and wonder if this shift is hype or real. Ignoring these changes feels risky because…
